Corporations too often think geographic scaling means cutting and pasting..

Make sure to first ask yourself:

- How much of my current model (products, services, transaction model, shopping experience, etc.) is relevant to the needs of the new market?

- How much cachet does my umbrella brand bring to the new market?

- How much will it cost to customize my offering to perfectly resonate in the new market?

- How much development of the new market offering will we do ourselves vs. partners vs.  customers?